Posted 19 days ago
Bimbo Canada is Canada’s largest bakery, operating for more than 110 years. We are a leading producer and distributor of fresh packaged breads and snacks with more than 1,000 products across 18 brands Canadians know and love, like Dempster’s®, Stonemill®, Villaggio®, Vachon®, Little BitesTM and Takis®.
Bimbo Canada is proud to feed Canadian families with safe, high-quality products they can trust made by Canadians, for Canadians at 17 bakeries, 14 distribution centres and 191 depots across the country.
Bimbo Canada is a wholly owned subsidiary and independent business unit of Grupo Bimbo, the world’s largest baking company. Together, we are nourishing a better world with delicious baked goods and snacks by building a sustainable, highly productive, and deeply humane company. We are dedicated to building a diverse workplace that promotes equity and belonging, where all associates can develop and contribute to the transformation of our company, the baking industry, and the communities where we live and work.
Bimbo Canada seeks to grow value-added bakery segments and expanding into new product categories and channels of distribution. Bimbo Canada employs approximately 4,300 associates across Canada and distributes its products through a DSD network of more than 1,000 routes operated by franchisees and distributors.
POSITION SUMMARY:
In this newly created position as the Vice President, Sales, you will be responsible for developing and executing sales and go to market strategies to drive profitable revenue growth and transformational change while deepening relationships with key retail partners and motivating the sales team to achieve new heights of success. As a key strategist, consumer-centric thinker, and key member of the executive team, you will collaborate closely with leaders in other functions locally and across the global organization to achieve overall business objectives and contribute to the long-term success of the company.
KEY PRIORITIES INCLUDE:
Developing Profitable, Sustainable Sales Strategies
Develop and implement a comprehensive commercial growth strategy aligned with the company's overall vision and objectives. Analyze market trends, go to market models, competitor activities and consumer behavior to identify new business opportunities and potential risks to creating a sustainable and competitive advantage. Develop and execute revenue growth strategies, including pricing, store level execution, and sales initiatives to achieve financial targets, higher point of sales saturation and increase market share.
Being Passionate about Key Account Management
Cultivate and maintain strong relationships with key retail partners, distributors, and other stakeholders. Negotiate and manage strategic partnerships to enhance product placement and visibility. Stay informed about market trends, industry developments, and the competitive landscape. Conduct market analysis and competitor research to inform business decisions and adjust strategies accordingly.
Leading the Business through Transformational Change that Delights Customers
Utilize strategic agility to capitalize on the significant changes happening in the industry and implement transformational change initiatives that align with strategic objectives and cause minimal disruption to day-to-day operations. Understand customer needs and market dynamics and tailor sales and go to market model strategies to address the unique and ever-changing environment. Ensure the highest level of customer satisfaction and retention.
Collaborating Cross-functionally
Work closely with other senior executives, including finance, marketing, operations, supply chain and product development – both within Canada and globally – to ensure effective execution of sales strategies.
Managing Talent with a Long-Term Vision
Build a high-performing team at multiple levels. Define succession plans for key roles. Provide coaching, mentorship, support, and professional development opportunities for team members to ensure they meet or exceed sales targets and capitalize on their full potential as individuals. Foster a collaborative and results-driven culture within the sales organization.
Establishing Yourself as an Important Member of the President’s Executive Team
You will be an integral and valued colleague/member of the Canadian executive team. The Canadian business is known for its collaborative, supportive, people-first culture and you will need to be seen as providing outstanding leadership and genuine business partnership to other members of the team.
REQUIRED EXPERIENCE AND EDUCATION:
Bachelor’s degree in business administration, marketing, or a related field. An MBA/EMBA or advanced degree is preferred.
Proven track record of at least 15 years of experience in progressively responsible senior commercial leadership roles with demonstrated success in implementing successful sales strategies, driving revenue growth, and achieving business objectives.
Significant transformational change expertise.
Must have grocery industry or other relevant food industry experience.
French and/or Spanish language capability would be an asset.
SKILLS AND KNOWLEDGE:
Admired, People-Oriented Leadership
You are a revered executive leader with exceptional communication and interpersonal skills, known for building productive relationships with internal and external stakeholders. You inspire and motivate teams and have created an environment of personal accountability where individuals take initiative and push themselves beyond their comfort zone to increase revenue and accelerate profitable growth. You have courage of conviction and are known for working effectively to influence across different cultures/perspectives and build trust.
Strategic Agility & Business Acumen
You are a top-caliber sales executive who can anticipate market trends, industry shifts and economic changes that may impact the Company’s commercial performance. Visionary and forward-thinking, you can see opportunities in an ever-evolving landscape and adapt strategies accordingly. You have a history of identifying strategic gaps and leveraging them to drive winning alternatives, innovation, disruption to the status quo and/or an improvement in practices. Your strong business acumen, unparalleled intellectual curiosity, and capability to ask the right/good/hard questions allows you to help the business uncover what’s possible. You have proven capability in collaborating cross-functionally to provide strategic insights that contribute to the development and refinement of the Company’s business strategy.
Results achiever
You bring a contagious determination and tenacity to the company, enabling you to move major initiatives forward, injecting pace and focus through stretch targets and the engagement and empowerment of others.
Be a Safety Ambassador
You are role model of our people-first culture who prioritizes the safety and wellbeing of our associates above everything else.
Bimbo Canada in Toronto, Ontario, Canada
